May 17, 2020 0 Comments

It’s no secret that social media marketing is a prominent part of many modern businesses. Whether it’s its reach that exceeds billions of users, its mobility and flexibility, the potential for creativity or the unique way in which it can engage people with brands, social media marketing is powerful but it’s also always changing. You may have an account on various platforms, but in order to optimize, it’s important that you’re constantly learning, and maneuvering new trends and features.

With YouTube and Facebook both having over 1 billion users, and Instagram following close behind with 800 million monthly active users, it is these three platforms that are leaders in the game, and should be a priority when optimizing your social media marketing. Let’s take a look at a few quick tips for these platforms, and notice the difference in the effectiveness and efficiency of your social strategies.


It may be a search engine and a video streaming site, but YouTube is also a social channel so ensure you’re using it the same way you would other platforms. Like and comment on videos, post videos related to your brand, connect with other social profiles and respond to your followers quickly.

Face book

Good content is number one for any social media platform so do a few housekeeping things for your Face book posts. Customize your Meta description otherwise Face book may pick up random copy, remove all URLs from the post and use compelling images to instantly attract users, you’ll notice the difference in engagement.


Maximize the quality of your Instagram by using a variety of Instagram tools available. There are in-app features or separate software that can gather insights, implement contact options, take a good photo, and edit posts for you. This will not only allow you to do things that would otherwise not be possible, but it increases efficiency.

Take advantage of the power of social media by learning as much as you can, and staying on top of new trends and features. YouTube, Instagram, and Face book are leading platforms currently, so implement these handy tips and get your brand ahead of the social media game.

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